Course curriculum

  • 1
    Course Introduction
    • Course Introduction
  • 2
    Module 1: Attracting more SculpSure patients must start with these 5 strategic steps
    • Introduction
    • Learning Objectives
    • How to Generate Maximum Leads using Unique Branding, a USP, and Website Must-Have's.
    • Laying the Foundation: Who are You?
    • Action Step: Defining Your Identity Worksheet
    • Laying the Foundation: Why Choose to Buy From You?
    • Action Step: Why Buy From You Worksheet
    • Must-Have Website Elements for SculpSure Lead Generation
    • Website Examples
    • Website Recap
    • Action Step: Website Checklist
    • Section Summary
    • Module 1 Quiz
  • 3
    Module 2: Set the Stage for SculpSure Sales Success with your office and your entire team.
    • Want to convert maximum SculpSure sales? It's your customer's perception that matters.
    • Learning Objectives
    • Affordable ways to get your office ready for SculpSure patients.
    • Take these steps to change your intake process for SculpSure patients and to set up your dedicated SculpSure (Aesthetics) Room.
    • Image is important. Every team member should "look the SculpSure part."
    • Action Step: The SculpSure VIP Treatment Protocol worksheet
    • Summary
    • Module 2 Quiz
  • 4
    Module 3: How to start a conversation that sells
    • Learning Objectives FREE PREVIEW
    • Why each Member of your Team must have basic knowledge of SculpSure, PLUS the ability to convey that knowledge. And learn why "Props" are so critical.
    • Action Step: Practice these Downloadable Scripts for Receptionists, Team Members & Providers (doctors & mid-levels)
    • Summary
    • Module 3 Quiz
  • 5
    Module 4: Your step-by-step guide to turn every phone call into an appointment
    • People buy from people they like. Patients form lasting opinions within minutes after calling you.
    • Learning Objectives
    • The patient phone call. You have only one time to make a good first impression.
    • Core Requirements of the SculpSure call.
    • Action Step: Phone Performance Assessment form.
    • How to turn inquiries about other fat reduction devices into Opportunities to sell SculpSure.
    • Action Step: Step-by-Step Instructions to prepare your phone team about competitive devices.
    • How to handle and manage challenges during SculpSure calls.
    • Action Step: SculpSure Telephone Scripts worksheet.
    • Don't lose a single lead. How to Follow Up and Nurture your Telephone Leads.
    • Action Step: Downloadable Text/Email Templates & Protocols you can use: 1. New Prospects, 2. Old Prospects, 3. Scheduled Patients, 4. Non-Scheduled Patients, 5. Nurturing Emails.
    • Summary
    • Module 4 Quiz
  • 6
    Module 5: Tools you must use pre-consultation to persuade patients to buy from you
    • Selling SculpSure starts well before the Consultation.
    • Learning Objectives
    • Use the Team Selling Approach to increase your SculpSure sales closing rate.
    • Action Step: Law of Reciprocity Worksheet
    • Implement the pre-consultation Discovery Process between the Phone Team and the Consultant to maximize SculpSure sales.
    • Action Step: Operating Procedure to Sell SculpSure worksheet
    • Summary
    • Module 5 Quiz
  • 7
    Module 6: How to increase your sales at Consultations by using our ‘Build Up’ method
    • Want more sales with a higher profit margin and more revenue? Follow this "Build Up Method" Consultation step-by-step.
    • Learning Objectives
    • Medical Professional vs Sales Professional
    • Image Matters
    • Action Step: The Consultation, your Appearance and the Setting worksheet
    • Breaking down the Consultation. Consultation Part 1: Intro & Pain Points
    • Consultation Part 2: The Sales Presentation
    • Consultation Part 3: Evaluation for Procedure Specifics & Medical Clearance
    • Consultation Part 4: Closing & Pricing
    • General Considerations for Consultations & Pricing Structure
    • How to handle common Objections
    • Summary
    • Module 6 Quiz
    • Consistency Principle of Persuasion
    • Authority Principle of Persuasion
    • Scarcity Principle of Persuasion
    • Consensus Principle of Persuasion
    • Liking Principle of Persuasion
    • Reciprocity Principle of Persuasion
  • 8
    Module 7: How to say Yes to any patient and when it’s okay to say No
    • How to make winning SculpSure Treatment Decisions: patient selection criteria, "needs vs wants" & patient un-selection
    • Learning Objectives
    • How to use the Patient Selection Methods we used to build our practice.
    • Action Step: Identifying and Managing Difficult Patients Protocol worksheet
    • Patient Un-Selection. Common reasons why you should say "no."
    • Summary
    • Module 7 Quiz
  • 9
    Module 8: A 6-Touch System to increase your sales closing ratio Tenfold
    • Unsold Consultations. The fortune is in the follow up.
    • Learning Objectives
    • The greatest secret in sales: Follow Up Systems & Protocols.
    • Action Step: Polite Persistence worksheet
    • Creating your follow up strategies, follow up processes & follow up systems.
    • Action Step: Examples & Templates
    • Summary
    • Module 8 Quiz
  • 10
    Module 9: How to provide an enjoyable treatment experience
    • Your guide to making the SculpSure treatment a highly effective, relationship building, positive experience.
    • Learning Objectives
    • Treatment areas impact the patient experience. How to treat different areas.
    • Setting the stage for the SculpSure treatment. Steps you must take well before treatment begins.
    • The Patient Work Up. Do these things immediately prior to the SculpSure procedure.
    • Final treatment preparations. Negate the fear of the unknown.
    • Step-by-step instructions for the 25-minute SculpSure treatment.
    • Multiple actions to take to manage discomfort during the SculpSure treatment.
    • Action Step: The SculpSure Treatment Protocol Development worksheet
    • Module 9 Quiz
  • 11
    Module 10: Tips, Tricks and Tools to get the best results for your patients and more revenue for your office
    • Key actions you must make to maximize and optimize reduction following a SculpSure treatment.
    • Learning Objectives
    • The lymphatic system and the key role it plays in SculpSure treatment fat reduction.
    • Learn how to take Cynosure's Post-Treatment Recommendations further and maximize your patient's reduction.
    • Our secret weapons for the ultimate in post-treatment success.
    • Help your patients achieve amazing reduction with our Ten-X SculpSure Post Treatment Plan
    • Summary
    • Module 10 Quiz
  • 12
    Module 11: How to turn patients into loyal fans through your follow up visit process
    • Module 11 Introduction
    • Learning Objectives
    • The Triple Benefit Opportunities of the Follow-Up Visit.
    • Build your business through the multiple components of the Follow-Up Visit.
    • Conflict Resolution.
    • Action Step: SculpSure Follow-Up Visit Protocol Development worksheet
    • Summary
    • Module 11 Quiz
  • 13
    Course Conclusion. Now Implement!
    • Course Conclusion
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