Course Introduction
Introduction
Learning Objectives
How to Generate Maximum Leads using Unique Branding, a USP, and Website Must-Have's.
Laying the Foundation: Who are You?
Action Step: Defining Your Identity Worksheet
Laying the Foundation: Why Choose to Buy From You?
Action Step: Why Buy From You Worksheet
Must-Have Website Elements for SculpSure Lead Generation
Website Examples
Website Recap
Action Step: Website Checklist
Section Summary
Module 1 Quiz
Want to convert maximum SculpSure sales? It's your customer's perception that matters.
Learning Objectives
Affordable ways to get your office ready for SculpSure patients.
Take these steps to change your intake process for SculpSure patients and to set up your dedicated SculpSure (Aesthetics) Room.
Image is important. Every team member should "look the SculpSure part."
Action Step: The SculpSure VIP Treatment Protocol worksheet
Summary
Module 2 Quiz
Learning Objectives
FREE PREVIEWWhy each Member of your Team must have basic knowledge of SculpSure, PLUS the ability to convey that knowledge. And learn why "Props" are so critical.
Action Step: Practice these Downloadable Scripts for Receptionists, Team Members & Providers (doctors & mid-levels)
Summary
Module 3 Quiz
People buy from people they like. Patients form lasting opinions within minutes after calling you.
Learning Objectives
The patient phone call. You have only one time to make a good first impression.
Core Requirements of the SculpSure call.
Action Step: Phone Performance Assessment form.
How to turn inquiries about other fat reduction devices into Opportunities to sell SculpSure.
Action Step: Step-by-Step Instructions to prepare your phone team about competitive devices.
How to handle and manage challenges during SculpSure calls.
Action Step: SculpSure Telephone Scripts worksheet.
Don't lose a single lead. How to Follow Up and Nurture your Telephone Leads.
Action Step: Downloadable Text/Email Templates & Protocols you can use: 1. New Prospects, 2. Old Prospects, 3. Scheduled Patients, 4. Non-Scheduled Patients, 5. Nurturing Emails.
Summary
Module 4 Quiz
Selling SculpSure starts well before the Consultation.
Learning Objectives
Use the Team Selling Approach to increase your SculpSure sales closing rate.
Action Step: Law of Reciprocity Worksheet
Implement the pre-consultation Discovery Process between the Phone Team and the Consultant to maximize SculpSure sales.
Action Step: Operating Procedure to Sell SculpSure worksheet
Summary
Module 5 Quiz
Want more sales with a higher profit margin and more revenue? Follow this "Build Up Method" Consultation step-by-step.
Learning Objectives
Medical Professional vs Sales Professional
Image Matters
Action Step: The Consultation, your Appearance and the Setting worksheet
Breaking down the Consultation. Consultation Part 1: Intro & Pain Points
Consultation Part 2: The Sales Presentation
Consultation Part 3: Evaluation for Procedure Specifics & Medical Clearance
Consultation Part 4: Closing & Pricing
General Considerations for Consultations & Pricing Structure
How to handle common Objections
Summary
Module 6 Quiz
Consistency Principle of Persuasion
Authority Principle of Persuasion
Scarcity Principle of Persuasion
Consensus Principle of Persuasion
Liking Principle of Persuasion
Reciprocity Principle of Persuasion
How to make winning SculpSure Treatment Decisions: patient selection criteria, "needs vs wants" & patient un-selection
Learning Objectives
How to use the Patient Selection Methods we used to build our practice.
Action Step: Identifying and Managing Difficult Patients Protocol worksheet
Patient Un-Selection. Common reasons why you should say "no."
Summary
Module 7 Quiz
Unsold Consultations. The fortune is in the follow up.
Learning Objectives
The greatest secret in sales: Follow Up Systems & Protocols.
Action Step: Polite Persistence worksheet
Creating your follow up strategies, follow up processes & follow up systems.
Action Step: Examples & Templates
Summary
Module 8 Quiz
Your guide to making the SculpSure treatment a highly effective, relationship building, positive experience.
Learning Objectives
Treatment areas impact the patient experience. How to treat different areas.
Setting the stage for the SculpSure treatment. Steps you must take well before treatment begins.
The Patient Work Up. Do these things immediately prior to the SculpSure procedure.
Final treatment preparations. Negate the fear of the unknown.
Step-by-step instructions for the 25-minute SculpSure treatment.
Multiple actions to take to manage discomfort during the SculpSure treatment.
Action Step: The SculpSure Treatment Protocol Development worksheet
Module 9 Quiz
Key actions you must make to maximize and optimize reduction following a SculpSure treatment.
Learning Objectives
The lymphatic system and the key role it plays in SculpSure treatment fat reduction.
Learn how to take Cynosure's Post-Treatment Recommendations further and maximize your patient's reduction.
Our secret weapons for the ultimate in post-treatment success.
Help your patients achieve amazing reduction with our Ten-X SculpSure Post Treatment Plan
Summary
Module 10 Quiz
Module 11 Introduction
Learning Objectives
The Triple Benefit Opportunities of the Follow-Up Visit.
Build your business through the multiple components of the Follow-Up Visit.
Conflict Resolution.
Action Step: SculpSure Follow-Up Visit Protocol Development worksheet
Summary
Module 11 Quiz
Course Conclusion
Before you print your certificate
